The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business is an introduction to Brand SERP optimisation aimed at business owners, brand managers and marketers. In this paperback version of the book, Jason Barnard lays out the basics about what a Brand SERP is, why it is a vital aspect of your digital marketing strategy and how to optimise it to drive better audience engagement for your brand.


What the publisher says:

Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a “digital business card”—the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now’s the time to make your Brand SERP “sexy” and surpass the competition.


Written by Jason Barnard, published by Kalicube

The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search.


Reviews From Readers

The Fundamentals of Brand SERPs for Business is a groundbreaking book. Below you'll find some reviews about the book. For more, visit Amazon or the Google Knowledge Panel.

Alan Osborne

SEO has slipped into a red ocean of people doing the same thing and has little or no results or "it depends." New strategies are needed to move to a blue ocean strategy with SEO for today's evolving digital landscape. Mr. Barnard has made groundbreaking discoveries that he explains in his book.

Let's face it google chases people and alter its search engine about six times a day, not to mention hidden or announced significant core updates.

The current pattern is google chases people's messy middle journeys to understand, SEOs chase google to understand and help clients.


Jason gives you in his book a proven way to stop chasing google and educate google about who you are and want you want Google to know about you or your business.


As we rely on google answers more and more each day, it must give the right ones to stay on top; this book explains how you stop chasing Google and take charge.


It's no secret that Google is walling the online garden and keeping you on its platform as long as possible. Having such a trusted third party show what it knows of your brand is the new SEO, Branding, SERP, PR and marketing.


Thank you, Jason Barnard.New Paragraph

Jason is THE person you want to listen to if you're learning about brand SERPs and this book gives you access to all the knowledge he accumulated over the years.
Slobodan Ma
nic

Such an innovative approach to branded queries, which I've almost always ignored and taken for granted. Jason has totally changed the way I look at brand SERPs from the angle of, as he puts it, your business's digital business card.


There is so much you can do to provide a better user experience and help control the message you put forth on your brand SERP.


Well worth the purchase and read.

Jared Caraway

This book lays out the basics of online brand management, in particular, work business owners can do in relation to search engines. Online presence is unavoidable in the current times, and with a business to run, that extra work can feel overwhelming. Jason Barnard breaks down the necessary steps and provides examples on how to curate your best online image so you don't lose customers to the competition. A great guide for all of those business branding needs.

Emily Batdorf

The road to online business success is paved by a clear understanding of fundamental practice and a workable strategy that helps you comprehend what to do. Jason's book scores high on all this. Definitely recommended.

David Amerland

Tina & Robert

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